How to improve eCPMs: The key to making money from your website ads

As one of the leading AdSense alternatives, Qadabra shares the secret to higher eCPMS. Many of the world’s website owners started out with a small site that they created for hobby or as a personal project; as their site grew stronger, generated traffic and became popular, they realized that it was a goldmine waiting to be tapped.

It is no secret that using advertising on a site has become one of the most popular and effective ways to make revenue in today’s internet age.

But as any other industry, there are tricks of the trade that must be mastered in order to reach actual profits. And the most important trick is called eCPM.

Most publishers that place ads on their site to make money are familiar with the term CPM, which means Cost per Mille, or cost per every thousand impressions an ad is viewed on a website. CPM is one of the most effective advertising models, since it is a great indicator of a website’s traffic amount and quality.

Consequently, eCPM (effective Cost per Mille) is the best way for publishers to measure a banner ad’s performance. Now, from the publishers’ point of view, there are three metrics that directly affect eCPMs: CTR (Click-through-rate), CPC (Cost-per-click), and website traffic.

• CTR

A banner’s click-through rate refers to how often a user clicks on a given ad. Needless to say, the higher the click-through rate, the higher the conversions and the greater the profits. The good news is CTR can be greatly influenced by a publisher. This why at Qadabra, we always recommend publishers to analyze his banners’ CTR and ask himself the following questions:

-          What banner sizes am I using? Are they fitting to my site’s layout?

-          Are the banners attractive? Am I using a correct mix of static and rich media ads?

-          Where are my banners positioned on my site? Are they visible enough to my visitors?

After answering these key questions, a publisher should try different options and mix up his banner repertoire. The smallest change can make a huge difference for a banner’s CTR!

• CPC

Thecost-per-click refers to how much an advertiser is willing to pay for any given click on an ad.Needless to say, an advertiser will pay much more for a click on a site with good traffic and relevant, mass appealing content, than he will for a site with decent traffic and niche content. Thus, if a publisher has a niche-content site, he must focus on making it as great and interesting as possible to increase traffic as much as possible, and find a way to spin his niche theme so it can have a broader mass appeal.

• Website Traffic

The type of traffic a website gets can greatly affect eCPM. As traffic volume and sources change, so does eCPM. This is because CPC is determined by the purchasing power of the advertiser in a specific country. For example, it is obvious that an advertiser in the USA has a bigger campaign budget that an advertiser from Pakistan. Thus, if a publisher’s site gets most of its traffic from the US, it is more likely that the advertiser will pay a higher CPC and consequently, increase the publishers’ eCPMs.

Improving eCPMs can be tricky at first, but once you understand how it works, big profits are a step away. The best thing a publisher can do is not be afraid to try new things; focus on performance-based advertising, try a variety of banner sizes and positions, experiment with rich media ads. When it comes to making money from website ads, eCPM is the best way to measure performance and increase results, regardless of the payment model.

About Qadabra…

Qadabra is a self-serve ad platform created for publishers looking to make revenue from their site traffic. It is the perfect alternative for any publisher looking for an effective, high-paying ad platform to monetize his website traffic.

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